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Tuesday, October 30, 2007 | Athletics
State Farm Insurance, Valley Extend Partnership Through 2012
ST. LOUIS -- The Missouri Valley Conference and State Farm Insurance Co. have reached agreement on a new sponsorship contract that extends the partnership for another five years.
“The Missouri Valley Conference is in the midst of a tremendous renaissance, and State Farm Insurance has been a cornerstone of that resurgence,” said Doug Elgin, commissioner of the Missouri Valley Conference. “State Farm Insurance’s involvement with our men’s and women’s championships and television network package has been one of the keys to the Conference’s return to prominence.”
State Farm replaced its current sponsorship agreement with the conference (that had two years remaining) with a new one that will run through the 2011-2012 season. In the new agreement, State Farm will have increased presence at all member institutions’ home basketball facilities with on-court signage and the company’s name on the support arm of basketball goals. In addition, there will be links to State Farm’s website on each school’s athletics home page. State Farm will also be the title sponsor for the first time of the conference’s baseball tournament, giving State Farm title sponsorship of all of the league’s 18 men’s and women’s championships.
State Farm will continue to be title sponsor of the league’s television network on sports cable networks FSN Midwest and Comcast SportsNet Chicago and receive commercial inventory in league telecasts on the two networks.
State Farm also sponsors the conference’s community outreach program, called “Just Read,” in which student-athletes from member institutions visit local elementary schools in their respective communities and encourage students to read.
The MVC is the only college athletics conference that State Farm sponsors. State Farm has been a sponsor of the conference since 1984, first as an advertiser on league TV games. In 1994-95, State Farm sponsored the MVC women’s basketball tournament and the following year sponsored the women’s volleyball championship. State Farm became title sponsor of all of the conference’s championship in 2004-05, except baseball, which had a different corporate sponsor until last year.
“State Farm is excited to renew our contract with the Missouri Valley Conference for the next five years,” said Mark Gibson, Assistant Vice President-Advertising at State Farm Insurance. “This new arrangement extends our partnership with the Valley office and is beneficial to all of the individual member institutions of the Missouri Valley Conference. We are looking forward to seeing continued success from the numerous MVC student/athletes not only in the classroom, but also on their respective areas of competition.”